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What we do

360 video production

360 video films a scene in every direction at once, so the viewer chooses where to look: in a VR headset, on a phone or on the web. We shoot, stitch, stabilise and finish it, one crew from the first shot to the final file.

A 360 camera rig on a helicopter pad at the Monaco Yacht Show, with the crew beside it
Monaco Yacht Show, 2018
43.7°N 7.4°E

Where the camera goes

We shoot on the Canon EOS R5 C, the Insta360 Pro 2 and the Insta360 X6, and on whatever else suits the shoot.

In the air

We fly the 360 camera on drones: ten days along the Red Sea coast for a cinematic VR film, the English coast for Trinity House, Senegal for the UN’s Growing a World Wonder, and Sierra Leone for Mamie’s Dream.

On the move

A remote-controlled rover and cablecams move the camera through a scene. Common Ground’s moving 360 footage came from our drone and rover dolly, and our point-of-view rig rode in the driverless seat of the Devbot race car at 150mph.

Where it is hard to get to

Majlis al-Jinn, a vast cave chamber in Oman, is reached by a 140m free descent. We planned that shoot in VR first, from a LiDAR scan of the cave.

In the dark

All-in-one 360 cameras struggle in low light. ADT’s fire safety film needed a smoke-filled room and a house fire, so we paired two Panasonic GH5S cameras with Entaniya lenses instead. The film went on to win four ANA International ECHO Awards.

A 360 camera mounted on a remote-controlled rover on a red dirt track in Sierra Leone
Sierra Leone, 2016
A 360 camera on a suction car mount, being fixed in place on a hillside
A 360 rig on a car mount
A 360 frame from inside Majlis al-Jinn in Oman, looking up at a climber abseiling towards the light
Majlis al-Jinn, for the Oman National Museum, 2019

After the shoot

A 360 stitching project on a monitor: a dancer at a barre in a rehearsal studio, with each camera's view in a strip below
Stitching a 360 shot

We stitch in Mistika Boutique, SGO’s post-production suite. Ben has presented SGO’s software at IBC.

The finished film goes wherever it will be watched: a headset, a phone, the web, an app or a game engine. Ben taught 360 and VR production on UCL’s MA in Immersive Factual Storytelling from 2018 to 2025, and now mentors master’s students there.

Live in 360

We stream live in 360 or in 180 stereo, on our own streaming system. Past streams include a DJ set by Massive Attack’s Robert Del Naja for Extinction Rebellion during its occupation of London, and the British Interplanetary Society’s Mars Nation workshops.

360 work

Alongside the projects on the homepage: World Nomad Games, Common Ground, Grenfell, Great Green Wall and more.

Questions

Can you film where a normal crew can’t?
That is most of what we do. Drones, a remote-controlled rover, cablecams and point-of-view rigs put the camera in the air, on the move or inside the action, such as the driverless seat of the Devbot race car at 150mph, or 140m down inside Majlis al-Jinn in Oman.
Can you shoot 360 in low light?
Yes. ADT’s fire safety film, directed by the BAFTA and Webby Award-winning Martin Percy, needed a smoke-filled room and a house fire, so we paired two Panasonic GH5S cameras with Entaniya lenses for the low-light performance and dynamic range that all-in-one 360 cameras could not give. The film went on to win four ANA International ECHO Awards.
What can people watch it on?
A VR headset, a phone or the web, and larger formats too: our Red Sea coast footage was shown in an immersive dome in Riyadh, and our film for PwC was made for Apple Vision Pro.
Can 360 video go into an app or a game engine?
Yes. Grenfell’s mindfulness series and The Children’s Society’s Reality Check both became apps, the second with choices along the way, and Ben has taught how to prepare 360 video for Unity.

Start a project

Tell us what you want to film, and where. We are based in London and film wherever the project is.

Start a projectben@immersi.co.uk