360 video production
One crew handles the whole 360 production: filming, stitching, stabilising and post-production, whether it ends up in a headset, on a phone or on the web.
Immersi: London studio for 360 video, VR and virtual tours
- Base
- London
- Position
- 51.5°N 0.1°W
- Since
- 2015
A London studio for 360 video, VR experiences and interactive tours. Our rigs go where most crews can’t.
Red Sea coast, for a cinematic VR film, 201826.2°N 36.8°E
26.2°N 36.8°E
Made for
- Arte
- NHS
- Honda
- ADT
- Jisc
- National Grid
- PwC
Work
Also made for Mitie and Homesense, and shown at Tribeca Film Festival and COP21. Open a project for more.
Jisc
NATALIE_4.0: a branching VR experience of education in 2029, through a student’s eyes. Co-produced with Make Real and The Fred Company for Jisc’s Digifest in 2019.
Case study at Make Real
Screenings and awards
Where work we were part of has been shown, and what it won.
Tribeca Film Festival
Common Ground, 2019
ANA International ECHO Awards
Four awards for ADT’s fire safety VR film, including the Golden Mailbox, 2020
Production Guild of Great Britain
Innovation Award for ScreenSkills’ First Day: On Set, 2020
Sheffield Doc/Fest
Mamie’s Dream, in competition in Alternate Realities, 2017
COP21, Paris
Growing a World Wonder, premiered to world leaders, 2015
Screen4All, Paris
Growing a World Wonder won Best Documentary at its 360 film festival, 2016
Science Gallery London
Trust the Medicine, 2023
Future Investment Initiative, Riyadh
Our Red Sea coast footage, in an immersive dome, 2018
Vodafone Techstarter
Two awards for Reality Check, with The Children’s Society
Selected credits
2024
180 3D film for Apple Vision Pro, for PwC
A 180 3D (stereoscopic) immersive film for PwC’s management leadership programme, made to be watched on Apple Vision Pro.
2023
Trust the Medicine
Helen Knowles’s participatory artwork and 360 film about psychedelic intelligences, shown at Science Gallery London. Immersive technologist.
2023
Aston Martin on track, for EPOS
A 360 film that puts the viewer trackside as an Aston Martin laps a circuit. Producer.
2022
First day in post, for ScreenSkills
An interactive 360 tour of a post-production house, funded by the BFI, with Inkydink Pictures and The Third Floor. Immersive specialist.
2021
National Grid
360 photography of an Area of Outstanding Natural Beauty, a record of it before its overhead power lines were buried.
2021
Containerville
360 photography and a virtual tour of workspaces built from upcycled shipping containers.
2020–21
Multilingual induction tour, for Mitie
A 360 induction tour, made with Blend Media and translated into several languages, to ease people in and show them what to expect.
2020
Tesco’s checkout-free store, for Trigo
A 360 point-of-view film of Tesco’s checkout-free store before it opened, for Trigo, whose computer vision runs it. Shot on a POV 360 headset we built for it.
2020
A Fairy Tale Christmas, in 360
A 360 film of the concert at Ely Cathedral with Pixie Lott and the violinist Yury Revich, recorded in front of an audience and streamed on Christmas Eve by DigitalSelf, with Festival Royale.
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2020
The Old Vic
360 video inside the 200-year-old London theatre, with Casual Films.
2020
Homesense
A virtual tour for the homeware retailer.
2019
Majlis al-Jinn, for the Oman National Museum
A vast cave chamber in Oman, reached by a 140m free descent. We planned the shoot in VR, from a LiDAR scan of the cave.
2019
Massive Attack’s Robert Del Naja, for Extinction Rebellion
A 360 live stream of his DJ set at Marble Arch during Extinction Rebellion’s occupation of London, April 2019. Producer.
2019
Reality Check, for The Children’s Society
Co-designed 360 scenarios, such as reading aloud in class, to help school children manage anxiety. Made with The Fred Company; the project won two Vodafone Techstarter awards. Technical lead.
2019
Ashley College
A 360 virtual tour of a college, so new pupils can visit before they start, and a 360 guide to public transport for its students.
2019
First day on set, for ScreenSkills
A 360 tour of a working film set at Pinewood, funded by the BFI, to show the next generation how a set works. It won a Production Guild of Great Britain Innovation Award. Filmed in 360 3D by Sununu Hernandez.
2019
Trinity House
Aerial 360 drone footage for the 500-year-old body that keeps sailors safe around the English coast, with Beeston Media.
Before 2020
Devbot at 150mph
A 360 point-of-view film from the driverless seat of the autonomous race car Devbot, on the track.
Before 2020
Gumball 3000
360 drone footage of the rally.
Before 2020
Mars Nation, for the British Interplanetary Society
A 360 live stream of its workshops on the problems of settling space.
2018
Fire safety VR film, for ADT
A 360 film that puts the viewer inside a house fire, directed by Martin Percy for the agency Harte Hanks and mailed to homeowners with a cardboard viewer. It won four ANA International ECHO Awards, including the Golden Mailbox. Director of photography.
2018
Red Sea coast
Ten days of aerial filming for a cinematic VR film made with Jaunt, shown in an immersive dome at the Future Investment Initiative in Riyadh.
2018
Monaco Yacht Show
360 coverage of the show and its superyachts.
2018
Australia Day on the Angel of the North
A 15ft cork hat on the Angel of the North for Australia Day, with “Happy Australia Day” projected across its wings, for John Mason International. We flew the drone that put the hat on the Angel, and filmed it. Covered by The Times and the Daily Mail.
2016
The Powerpuff Girls over Dubai
Cartoon Network’s Blossom, Bubbles and Buttercup, flown as a drone formation past the Burj Al Arab and the Burj Khalifa in Dubai.
2016
Y-3 and Virgin Galactic, at Spaceport America
For the launch of Y-3’s new jacket with Virgin Galactic, in New Mexico, we built the set: mechanical optical illusions that appeared to defy gravity, for a private audience flown in for the event.
2016
Mamie’s Dream
A VR film for Plan International UK’s Because I am a Girl campaign, about growing up as a girl in Sierra Leone, directed by Mary Matheson and made by Surround Vision. Selected for Sheffield Doc/Fest 2017. 360 drone pilot.
2015
Croatia, Full of Life: an island on the Thames
For the launch of the Croatian National Tourist Board’s campaign, a full-scale island floated down the Thames past Tower Bridge. We secured the flight permissions with London’s authorities, ran drones, static cameras and a roving crew along the river to strict time slots, and edited the film.
2015
A Colossus veteran flies over Bletchley Park
Joanna Chorley, who operated Colossus during the war, flew our drone over Block H at Bletchley Park a few days before her 90th birthday, for The National Museum of Computing’s Summer Bytes festival. Ben Huss co-piloted. Covered by The Register.
2015
Flying humans, for giffgaff
A stunt that flew human figures past the Houses of Parliament and the London Eye, on custom-built drones flown by a team of four.
What we do
Dynamic filming
Drone, rover, cablecam and point-of-view 360 rigs, for the technically awkward shots other production companies turn down.
Interactive virtual tours
Places people explore for themselves, on the web or in a VR headset. We make them for retail, hospitality, and staff induction and training.
Bespoke activations
In-house engineering for one-off experiences and for ideas that sound impossible at first, like the custom drones that flew human figures over London for giffgaff.
On location
Where we have filmed and flown so far. The map is drawn in the equirectangular projection that finished 360 video is stored in: the whole world in one frame, 360° across and 180° from top to bottom.
51.5°N 0.1°W
London and around the UK
Grenfell, The Old Vic, A Fairy Tale Christmas at Ely Cathedral, Trinity House, National Grid, Bletchley Park, an island on the Thames, the Angel of the North, ADT’s fire safety film in Manchester, and Drive Safe in Scotland
33.0°N 107.0°W
New Mexico, USA
The set for Y-3 and Virgin Galactic’s launch at Spaceport America, 2016
15.4°N 15.0°W
Senegal
Growing a World Wonder, the Great Green Wall film for the UN, 2015
8.5°N 13.2°W
Sierra Leone
Our rover, and the 360 drone for Mamie’s Dream, 2016
43.7°N 7.4°E
Monaco
The Monaco Yacht Show, 2018
46.8°N 8.2°E
Switzerland
A 360 shoot
55.7°N 12.6°E
Copenhagen
Research capture for the HOA-SSR dataset: more than 25 locations over two months, 2021
26.2°N 36.8°E
The Red Sea coast, Saudi Arabia
Ten days of aerial filming for a cinematic VR film, 2018
40.4°N 49.9°E
Azerbaijan
A 360 shoot
25.2°N 55.3°E
Dubai
The Powerpuff Girls, flown as a drone formation, 2016
22.9°N 59.2°E
Oman
Majlis al-Jinn, 140m underground, for the Oman National Museum, 2019
42.6°N 77.1°E
Kyrgyzstan
The World Nomad Games, for Arte TV, 2018
Research capture
Since 2021 we have been the VR partner of an international research consortium of more than 20 partners, and the work is still going.
- Research partners
- 20+
- research partners
- Recorded scenes
- 150+
- recorded scenes
- Continents
- 3
- continents
- Since
- 2021
- and ongoing
Together we are building the Higher-Order Ambisonic Sound Scene Repository (HOA-SSR): real scenes on transport, in public spaces, at work and at leisure, each recorded on a 64-channel microphone in fourth-order ambisonic sound, with 8K 360 video. In Copenhagen alone, in 2021, we recorded at more than 25 locations over two months. It is cutting-edge work, made to be the most comprehensive dataset of its kind and a reference for researchers developing hearing aids, headphones and spatial audio in VR. The dataset is available from FORCE Technology’s SenseLab.
Ben Huss leads the VR production: he planned the capture method, directs the fieldwork across countries and takes each recording from the field to the finished dataset. For this work we team up as XRHUB, which Ben co-founded with the spatial audio designer Axel Drioli.
Team
Ben Huss
Founder
Ben founded Immersi in 2015 and leads its productions. He flew the 360 drone on the UN’s Growing a World Wonder, was director of photography on ADT’s fire safety film, and leads the VR production of the HOA-SSR research dataset. He taught 360 and VR production on UCL’s MA in Immersive Factual Storytelling from 2018 to 2025, now mentors master’s students there, and hosts The Immersive Technologist podcast.
Axel Drioli
Spatial audio designer
Axel is a spatial audio designer, sound recordist and director whose immersive audio takes people places they can’t otherwise go, from the Cambodian rainforest to a 180-loudspeaker theatre in London. He co-directs XRHUB with Ben and founded Sounding Wild, and his work includes UNICEF’s The Journey 360 and PBS Nature’s My Garden of a Thousand Bees, which won a Wildscreen Golden Panda in 2022.
Sununu Hernandez
Engineer
Georgina Wilkin
Digital imaging technician
Zhiyi Zheng
Post-production
Jake Lee-Savage
Sound recordist
Nettle
Chief happiness officer
Questions
- What does 360 video production involve?
- Filming a scene in every direction at once, then stitching, stabilising and finishing it so viewers can look around: in a VR headset, on a phone or on the web. We do the whole production with one crew, from the shoot to the final file.
- More on 360 video production
- Where is Immersi based, and where do you film?
- We are based in London and film wherever the project is. Past shoots have taken us to New Mexico, Senegal, Sierra Leone, Monaco, Switzerland, Copenhagen, the Red Sea coast, Azerbaijan, Dubai, Oman and Kyrgyzstan, as well as all over the UK.
- What do you film with?
- The Canon EOS R5 C, the Insta360 Pro 2 and the Insta360 X6, and whatever else suits the shoot. For the shots other production companies turn down, we film from drones, a remote-controlled rover, cablecams and point-of-view rigs.
- More on our rigs
- Do you make interactive virtual tours?
- Yes: places people explore for themselves, on the web or in a VR headset. We have made them for Homesense, Ashley College and Containerville, and a multilingual induction tour for Mitie.
- More on virtual tours
- Can you live stream in 360?
- Yes, in 360 or in 180 stereo, on a streaming system of our own. We have streamed Robert Del Naja of Massive Attack for Extinction Rebellion, and the British Interplanetary Society’s Mars Nation workshops.
- More on 360 live streams
- Who runs Immersi?
- Ben Huss founded Immersi in 2015. He taught 360 and VR production on UCL’s MA in Immersive Factual Storytelling from 2018 to 2025, and now mentors master’s students at UCL. For research capture we team up as XRHUB, with the spatial audio designer Axel Drioli.
- How do I start a project?
- Tell us what you want to film or build, and where, using the form below or by emailing ben@immersi.co.uk. We reply by email.
“It has been a real pleasure working with Ben at iMMERSi Studios. His exceptional expertise in 360° and VR technologies, along with his can-do approach and open collaboration, paid dividends on our shoot, and I am looking forward to our next opportunity to work together. If you have a 360° or VR project coming up, I highly recommend partnering with iMMERSi Studios to bring your vision to life.”
Start a project
Tell us what you want to film or build, and where. We’re based in London and film wherever the project is. We’ll reply by email.
Or email ben@immersi.co.uk